Tommy came to me with several elements. He had the cover painting, the title, the inside photos, and he knew he wants an ocard with the title die-cut. He left it up to me to bring it all together. I developed 3 branding elements help encapsulate everything. The name Thomas Giles, the title PULSE, and also the 5 "pulse" dots that reoccur. I also carried the painterly texture throughout and structured the lyrics to resemble a stereo equalizer.